Privacy Policy

Last updated: December 2024

1. Introduction

World's Best Smart TV ("we," "our," or "us") is dedicated to protecting your personal information and respecting your privacy rights. This Privacy Policy describes how we gather, utilize, disclose, and protect your data when you access our website or engage with our smart television consultation services.

2. Data Collection Practices

2.1 Voluntarily Provided Information

We collect personal information that you choose to share with us through various interactions:

• Completing inquiry forms on our website
• Subscribing to our smart TV insights newsletter
• Requesting display technology consultations
• Engaging in customer satisfaction surveys
• Scheduling showroom visits or demonstrations

The information we may collect includes:

• Personal identifiers (name, email address, phone number)
• Residential and mailing addresses
• Home entertainment preferences and viewing requirements
• Room specifications and installation details
• Previous interaction records and consultation notes

2.2 Technical Data Collection

Our website automatically gathers technical information during your visit to enhance user experience:

• Internet protocol (IP) address and geographic location
• Web browser specifications and version details
• Device operating system and hardware information
• Website navigation patterns and session duration
• Source of website referral and search terms used
• Screen resolution and display capabilities

3. Information Usage and Processing

We process your personal data for the following legitimate business purposes:

• Delivering personalized smart TV consultation services and recommendations
• Responding to technical inquiries and providing expert support guidance
• Distributing educational content and product updates (with explicit consent)
• Enhancing website functionality and user experience optimization
• Conducting market research and analyzing consumer preferences
• Maintaining accurate records for quality assurance purposes
• Meeting regulatory compliance and legal documentation requirements

4. Data Sharing and Third-Party Disclosure

We maintain strict confidentiality of your personal information and do not sell or rent your data to external parties. Limited disclosure may occur under these specific circumstances:

• Authorized service partners who support our technology infrastructure and operations
• Legal compliance requirements, court orders, or protection of legitimate interests
• Business succession scenarios including mergers, acquisitions, or asset transfers
• Situations where you have provided clear and informed consent
• Emergency circumstances involving personal safety or security concerns

5. Digital Tracking and Cookie Usage

Our website employs various tracking technologies to optimize performance and personalize your experience:

• Functional Cookies: Enable core website features and secure access to member areas
• Performance Analytics: Gather anonymous usage statistics to improve site navigation and content
• Preference Cookies: Remember your settings and customization choices for future visits
• Communication Tracking: Monitor newsletter engagement and consultation request effectiveness

You retain complete control over cookie acceptance through your browser settings and can modify these preferences at any time.

6. Information Security and Protection

We maintain comprehensive security protocols to safeguard your personal information against unauthorized access:

• Advanced encryption standards for data transmission and storage
• Routine security audits and vulnerability assessments
• Multi-factor authentication and role-based access controls
• Secure cloud infrastructure with backup and recovery systems
• Staff training on data protection best practices and confidentiality
• Regular software updates and security patch management

7. Your Rights and Choices

You have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your data
• Opt-out of marketing communications
• Withdraw consent at any time

8. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data during such transfers.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Information

For questions regarding this Privacy Policy or our data handling practices, please reach out to our privacy team:

13. California Consumer Rights

California residents have enhanced privacy rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including detailed disclosure rights, data deletion requests, and opt-out provisions for data sales and targeted advertising.

14. International Privacy Compliance

We adhere to global privacy standards including the European Union's General Data Protection Regulation (GDPR). International users have comprehensive data rights including access, rectification, erasure, data portability, and the ability to file complaints with relevant supervisory authorities in their jurisdiction.